Write a critical evaluation on ASU Libraries’ use of these platforms to achieve the 4Cs of social media (in no more than 350 words).
ASU Libraries have made effective use of social media to connect with users by incorporating Web 2.0 tools into library services through the creation of ASU Library Channel. The library has made clever use of social software tools and applications to create highly effective ‘one minute’ video clips to inform patrons about new services, resources, tools and ‘how to guides’. Using these video clips they are able to communicate with their user community. The short video clips make creative use of visuals, text and music to engage with their users. The OCLC Report 2007 highlights the growth and the influence of social networking sites such as YouTube and Facebook and ASU Libraries have effectively applied Web 2.0 principles of 4Cs. The use of the video clips on YouTube and Vimeo enables the community to provide feedback and comments allowing the opportunity for conversation and collaboration.
Besides the use of the video clips the library also maintains an active presence on some of the biggest and most popular social media platforms available today notably Facebook, Twitter, Flickr, Vimeo and iTunes and uses Web 2.0 applications such as RSS to engage with new content and service updates. By creating content for more than one device such ASU libraries has as a mobile catalogue, website, blog and varied social media presence shows it has embraced Library 2.0 ethos and invites participation from the community that the user can choose to participate in. The blog is an effective tool for pushing out news and stories on library services and here ASU libraries have effectively used it as websites to publish their full suite of Web 2.0 services.
Flickr is regularly updated and has a relevant collection of photos depicting services, collections, events and library activities which users can post comments to as it is available via the Facebook site. The Facebook page is actively used to update and inform users on various library related content. This is a useful platform to socially engage in conversations and collaboration with users. Input from end-users in the Facebook ‘comment’ field allow for user participation and contribution of ideas and content.
ASU libraries ‘the library one minute video titled “social connection” encourages patrons to “connect with us and join our conversation”. It claims that communication goes both ways. Apart from promoting it services and resources on Facebook it has also uses Twitter. For an academic library it is important to engage with students in their social spaces. ASU provides collaboration between their website and the Facebook and Twitter site to provide information for their patrons. Patrons have the ability to rank information provided as ‘liked’ and they can tweet the ‘ask a librarian’ service. This can be seen as a form of conversation and content creation.
By using a variety of social media the library is targeting a whole range of users to participate in its services. Go to where your clients are is the new mantra for libraries and ASU libraries is certainly achieving the 4Cs of social media.
The world is changing, the way we access information is changing, and libraries need to look at this positively, grab the opportunity to show their users just how relevant they still are. And ASU libraries have achieved this through the 4Cs of social media.
De Rosa, C., Cantrell, J., Havens, A., Hawk, J, & Jenkins, L. (2007), Sharing, privacy and trust in our networked world: A report to the OCLC Membership, Dublin, Ohio: OCLC
Marcum, J. W. (2003). Visions: The academic library in 2012, D-Lib Magazine vol.9 no.5